Director Jaco Van Dormael takes us on a surreal journey for the oldest fine leather goods house in the world.
Celebrating nearly 200 years of au courant design, Belgian house of Delvaux takes us on a dreamlike trip with the release of Les Miniatures Belgitude—a series of miniature versions of its iconic Brilliant bag, first designed in 1958 on the occasion of Belgium hosting the post-war World’s Fair. “Belgitude is everything that makes this small country so special—a combination of Belgium and Attitude,” says Christina Zeller, the brand’s artistic director.
In a new film featuring a set made of an array of foodstuffs—from fries to waffles—Belgian director Jaco Van Dormael, known for his award-winning films Mr Nobody and Toto le Héro, conjures the surreal spirit of artist René Magritte to imagine a mind-boggling world that plays with perspective and scale.
“Belgitude is everything that makes this small country so special—a combination of Belgium and Attitude”
Dedicated to seven cultural centers across the Belgium, each Belgitude bag takes on a signature style from the surrealist master—from a simple handwritten word to a dreamlike sky filled with clouds. “It’s a way to express ourselves in a very personal manner,” says Zeller. “A way of living with a particular sense of humour, lightness and the ability not to take yourself too seriously.”
